Press Release

SK Rent-a-Car (CEOs: Shin Jeong-ho and Park Sang-wook) announced on the 30th that it is launching 'Jeju Drive Pass,' a curation service that offers its short-term rental customers in Jeju a wide range of partner benefits across the island in one place.

The newly introduced 'Jeju Drive Pass' consolidates partner promotions that were previously offered on a one-off basis through the SK Rent-a-Car website into an always-on program, and ties in with the Jeju Branch's mobility marketing platform strategy and regional co-prosperity model. Through the service, SK Rent-a-Car is solidifying its position as a marketing platform that effectively connects travelers with a variety of local brands across the island, going beyond its role as a vehicle rental hub, while making partner information and benefits significantly easier for customers to access and use.

'Jeju Drive Pass' is available free of charge to anyone who books with SK Rent-a-Car's Jeju Branch. The service divides Jeju into four regions (East, West, Jeju City and Seogwipo City) and reorganizes benefits into six themes popular with customers (Restaurants, Cafés & Desserts, Activities, Culture & Exhibitions, Theme Parks and Others), so customers can see benefits from about 50 local partners at a glance. Users receive valuable benefits covering their entire Jeju trip, including up to 50% off at cafés and food and beverage outlets and up to 30% off admission tickets to major tourist attractions and cultural and exhibition facilities.

In particular, the service features partners offering 'Exclusive Benefits' with additional discounts available only to SK Rent-a-Car customers, as well as a 'Local's Pick' category recommended by Jeju residents themselves, helping customers plan well-rounded travel routes with can't-miss dining and activity experiences.

Using the service is simple. SK Rent-a-Car customers who agree to receive KakaoTalk notifications when booking a vehicle can go directly to the 'Jeju Drive Pass' page via a dedicated link sent to them, and can also easily check and use the benefit information through the official SK Rent-a-Car website.

An SK Rent-a-Car official said, "Jeju Drive Pass is not just a discount service; it is a mobility marketing platform and a leading regional co-prosperity model that closely connects local brands with travelers, with the Jeju Branch as its hub." The official added, "We will continue to expand our collaboration with attractive local brands in Jeju to contribute to revitalizing the local economy and to offer SK Rent-a-Car customers differentiated travel value and mobility experiences."

SK Rent-a-Car's Jeju Branch is located just a three-minute drive from the airport, offering excellent accessibility. It operates the largest eco-friendly electric vehicle lineup on the island, including not only Hyundai and Kia but also Tesla, Mercedes-Benz, BMW, Audi and Polestar, providing customers with a differentiated mobility experience. It also continues to offer rentals of travel essentials, from car seats and strollers for customers traveling with infants and young children to Dyson stylers and action cams, steadily expanding convenience for its customers.