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Corporate Culture

SK Rent-a-Car's management philosophy is 'SKMS'

'SKMS' (SK Management System) is SK's unique management philosophy and operating principle.
The "SKMS," which was first developed in 1979, laid the foundation for building SK's corporate culture through the strong belief and practice of all its members.

The ultimate goal of management in the SKMS is happiness.

In being both a home and a foundation to create sustained happiness for all members, SK is committed to the happiness of both its members and all its surrounding stakeholders.

Belief and practice regarding the management philosophy(Commitment)
  • Members Happiness
  • SUPEX Company
  • VWBE Culture

  • VWBE Culture
    • When the members themselves pursue happiness, they voluntarily and willingly focus on brain engagement (VWBE).
    • The manifestation of voluntary and willing brain engagement embodies the spirit of fighting against work and winning.
    • By building up the experiences of pursuing happiness, SK continues to embed the voluntary and willing brain engagement as part of its unique culture.

  • SUPEX Company
    • SUPEX Company means a company that holds the foremost competitiveness and continues to secure long-term survival conditions so as to create economic value, social value, and member's happiness.
    • SK has set its goal of realizing a company with a higher level, while maintaining its objective set towards SUPEX Company, since it is difficult to achieve the objective immediately. As the company repeatedly achieves this goal, it will be able to transform itself into the SUPEX company.

SK Rent-a-Car designs a happy future.

Based on the SKMS, SK Rent-a-Car continues to be a great company to work for and one that achieves sustainable happiness.

  • Company's survival and development
    We are implementing businesses for future growth to improve the services and customer satisfaction regarding our existing businesses and respond to a rapidly changing business environment.

  • Securing the lifetime competitiveness of its members
    The company provides support for its members to pursue relentless learning and capacity enhancement in order to achieve self-realization and explore the meaning of work.

  • Great company to work for
    We remain dedicated to creating a company which we desire to work for because its great to work for to ensure that both our members and stakeholders can remain happy in a sustainable manner.
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