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CI Manual

CI

Information for CI
Full Simplified
Korean

SK렌터카 로고 이미지(국문)

SK렌터카 로고 이미지(국문)

English

SK렌터카 로고 이미지(영문)

SK렌터카 로고 이미지(영문)

Information for CI
Korean
Full

SK렌터카 로고 이미지(국문)

Simplified

SK렌터카 로고 이미지(국문)

English
Full

SK렌터카 로고 이미지(영문)

Simplified

SK렌터카 로고 이미지(영문)

Brand Slogan

Information Brand Slogan
Full Simplified
Korean

SK렌터카 슬로건 이미지(국문)

SK렌터카 슬로건 이미지(국문)

English

SK렌터카 슬로건 이미지(영문)

SK렌터카 슬로건 이미지(영문)

Information Brand Slogan
Korean
Full

SK렌터카 슬로건 이미지(국문)

Simplified

SK렌터카 슬로건 이미지(국문)

English
Full

SK렌터카 슬로건 이미지(영문)

Simplified

SK렌터카 슬로건 이미지(영문)

Regulations on the use of exclusive colors

  • For spot color printing
    The main colors of SK, SK Red and SK Orange, shall be printed in spot colors as a rule.

    • SK Red : Pantone 186C
    • SK Orange : Pantone 158C
  • For color separation printing
    Colors for the color separation printing shall be used for advertisements that are difficult to be printed in spot colors,
    and SK Red and SK Orange are color-separated to CMYK.

    • SK Red : C0 M100 Y81 K5
    • SK Orange : C0 M66 Y97 K0
  • For monitor and video media
    When used for monitors or video media such as the website and TV, SK Red and SK Orange shall use the designated RGB colors.

    • SK Red : R234 G0 B44
    • SK Orange : R255 G122 B0
  • Others
    When expressing the SK identifier in gold and silver, use SK Gold and SK Light Gold for the gold color, and use SK Silver for the silver color. Gold leaf, silver leaf, white leaf, and ink leaf can also be used through the special printing.

    • SK Gold : Pantone 873C
    • SK Light Gold : Pantone 8003C
    • SK Silver : Pantone 877C
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