Social Contribution : Sustainable Management : SK Rent-a-Car

SK Rent-a-Car implements social contribution programs in pursuit of sustainability for our planet and better lives for humankind

SK Rent-a-Car is based on three core areas : environment, people, and society.
We practiced the transition to eco-friendly vehicles and engaged in nature conservation activities, while participating in various support programs to deal with social issues through cooperation with local communities.

Social Contribution Programs

SK Rent-a-Car seeks to create social value with an active application of our core capabilities and characteristics.
SK Rent-a-Car implements company-wide social contribution programs under the dedicated organization of the ESG Team and encourages the participation of our employees.

Clean Nature

Using resources in a sustainable way by preserving our ecosystem

Short term goal

Restoring land/ marine resources and limiting further environmental degradation

Happy Society

Addressing social concerns to make social contributions

Short term goal

Joining efforts to solve social problems in local communities where our business sites are located

Shared Growth

Expanding the value of sharing via providing mobility service solutions

Short term goal

Achieving synergybased growth using our business competencies and infrastructure

Organization Chart

Medium to long-term goals for local community participation

2022 Status

Supported undernourishment relief(2nd year), participated in annual volunteer work

Conducted Banryeo-Beach cleanup activities(3 times)

Conducted energy support for vulnerable groups in Jeju(individuals, 8 times)

Implemented a V2G test bed project to solve power issue in Jeju(10 V2G chargers in operation)

2023 Goals

Support undernourishment relief(3rd year), participate in annual volunteer work

Continue to participate in Banryeo-Beach program¹⁾ conduct cleanup activities(at least 3 times), and marine cleanup activity for biodiversity(at least once)

¹⁾ The Korea Marine Environment Management Corporation grants participation qualifications every two years

Conduct energy support for vulnerable groups in Jeju(facilities, 2 times)

Implement Plus DR Initiative to solve power limitation issues caused by surplus electricity in Jeju

2025 Goals

Regular implementation of volunteer work engaging in local communities

Implement regular activities for biodiversity conservation and measure its effectiveness

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Promote V2G project and Plus DR Initiative to solve power issue in Jeju

Programs to Pursue Mutual Growth with Local Communities & Employee Participation Program

In 2022, SK Rent-a-Car conducted a project to reduce the population of malnourished elderly and children in the Jeju area to solve issues in the local community.
We have participated in the Ministry of Oceans and Fisheries’ Banryeo-Beach Program(with ‘Banryeo’ translated into English as ‘companion’) in July 2021, officially adopting Hyeopjae Beach on the western side of Jeju Island. We would visit the beach for cleanup activities and make efforts to protect the diversity of marine ecosystem. Furthermore, we developed a program called SR’s Warm Journey designed to support travel of children from vulnerable groups and those with disabilities utilizing a network of short-term rental offices across the country.

Clean Nature
- Banryeo-Beach Program : At least three times a year
- Company campaign – Daily ESG Practice : At least once a year at the company-wide level
Happy Society
- Support vulnerable groups : On-Tact Meal-Sharing Project, Happy Two Meals Project
- Collaboration for shared growth with the local community : At least once a year
Shared Growth
- Pro Bono activity connected to social enterprisesAdvisory activities with “Deepvisions”
- Support people with mobility impairment in collaboration with “Todo Works”
- Support socially vulnerable groups with vehicles within travel destinations