Company Identity
As a mobility service platform, SK rent-a-car creates
customer value with a wide range of services
SK rent-a-car adds a new dimension to the mobility ecosystem, spearheading the future of mobility services
by expanding its online platform business model and promoting used car plans while continuing
to expand its business model beyond the simple vehicle rental business.
Vision
"Data-driven O2O
Mobility Service Provider"
SK Rent-a-Car takes the lead in innovating the way people use cars based
on data and offering a convenient mobility experience anytime and anywhere.
Core Value
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One & Only
ExperienceCustomerWe offer new experiences putting customer value as our top priority.
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Green
MobilityESG : EV-OrientedWe provide an EV-based fresh customer experience and eco-friendly service.
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Collaborative
Borderless InnovationWe aim to bring complete services for purchasing and using vehicles through borderless innovation in service, product, organization, and process.
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Expertise
Market : First MoverWe lead innovation in mobility services built on the industry's most experienced expertise and know-how.
Brand Essence
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- Mobility Innovator
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Presenting a new standard
for the mobility
industry
through ceaseless digital innovationBy creating new ways of enjoying automobiles with fresh
ideas, we unlock the unique experience with convenient
mobility life anytime and anywhere.
Brand Slogan
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There is much movement in this world.
To help you move more readily,
and thereby experience new things more easily,
we make newer and faster moves.Moves that change the world
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